Where's the Beef?

According to the Jerusalem Post there is something controversial about Jews deciding to buy, build and live in eastern Jerusalem, yet for the life of me, I can't figure out what it is:

A controversial east Jerusalem construction project, which is being backed by an American Jewish millionaire and an Israeli right-wing organization, has moved a step closer to fruition...

The building proposal, which was conceived in the 1990s, would see the construction of 90 apartment units, a synagogue and a kindergarten at the site of the historic Shepherd's Hotel in the east Jerusalem neighborhood of Sheikh Jarrah...

The project, which still needs multiple city committee approvals, would be the latest outpost by Israeli ultra-nationalists in the predominantly Arab neighborhoods of east Jerusalem.

Is there something inherently wrong about Jews choosing to live in Jerusalem, regardless of where that neighborhood may be? Isn't Jeerusalem as the undivided, untied capitol of the Jewish People and the State of Israel a consensus position?

What is it about this action that merits the classification of being ultra-nationalist? How about just nationalist? Or just Jewish?

It must be a slow news day, if the Israeli media seeks to create controversy where there clearly is none.

(Hat Tip to Cosmic X who beat me to the punch on this one).

Israel
Zionism
Judaism